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great blogs, sites, and portals
Don't waste time searching for great content on business and customer management issues. Come meet these great folks.-
Paul is a rockstar in CRM and social media. No one has done more to advance the concepts of Social CRM and the customer ecosystem.
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Bruce is one of Forrester's stars on customer experience management, and I like his personal blog very much. Check it out - it will become a regular stopping place for you!
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Beagle Research rocks. Very smart consulting coming out of this shop.
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With all the noise in the media about social networking, and all the noise generated by social networks, how can a company find its way? Ask Michael.
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I found this list of blogs on a blog. Very nice list! Top 10-style, and includes some recent headlines from each. Bookmark this one for sure.
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some articles i've written
Collected from the Web. At some point I'll gather them all here in a uniform format. In the meantime, you can do your part in boosting the web stats of these sites by clicking on the links.-
A few months ago, my wife, who acts as our family chief financial officer, called to get a car insurance quote from American Automobile Association (AAA). Our provider at the time was Progressive, which is part of the $4 billion...
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The G-CEM gurus come together to look at CEM from multiple vantage points to answer the question: What is it?
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I'm quoted here at the beginning of a very good analysis put together by ICRM India, as a teaching guide.
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Lessons learned from the Energizer case, and how China is turning a corner - at last - on protecting intellectual property. It's messy, but the situation is getting better.
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The article in CRM Today (at which I am a contributing editor) from which the above case quotes. Terrible headshot of me, and it lives on in Internet immortality.
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I answer a question from a major luxury international airline on the G-CEM site.
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An article on the battle for the minds and hearts of consumers by P&G and Unilever, using experience management principles.
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Banks, gas stations, convenience stores ... you patronize them because they're "on the way", not necessarily because the service is good, and you're not loyal. Uh, really? How to fix this.
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Customer experience management as applied to the least loved part of many organizations: smile-and-dial sales, and customer support.
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Things have changed at the margins since this article was written, but it's still helpful, I think. I'll update this topic in Ideas & Observations.
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You pick financial products rationally, right? You want a factually better return, or better fit with your cash needs. It's not emotional at all. Then, why CEM? First, question your assumptions.
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While we sit in a lime-green meeting room in a converted clothing factory. Awesome.
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M. Guilbert, now at McCann, schools me in the intricacies of bringing clients into a customer-centric, fact-based approach to marketing.
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customer experience management pillar concepts
It doesn't matter who wrote the article - friend, colleague or stranger - if it's on a topic that is a pillar for CEM, I will include it here.-
Sampson Lee, head of G-CEM (Shanghai), presents detailed statistical evidence that listening to the voice of the customer should not be done with understanding what drives brand differentiation. Louis Vuitton is the case study.
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A short interview with a P&G executive on how to embrace and manage an open innovation culture.
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Business models are emerging from the complexity of social networks. Actually, not really business models anymore, but types of relatedness among business, customers and non-customers.
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Other articles worth reading
Colleagues and thought leaders say smart things. The power of one new idea for you is measured in competitiveness, saved time, clear action, inspired leadership. Ideas are the petrie dish for your success.-
Michael Thomas lays out how social media changes the way CRM companies do business.
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Michael Thomas schools some Wharton students, who of course get it, because they are digital natives.
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Random favorites
Hey, I'm not all-business all-the-time.-
I have never met the woman behind Secrets of Paris, but I expect we would become fast friends. Under her watch, the city's very best, most interesting, sexiest, and oddest characteristics come to life. If you love the city, you'll love the newsletter.
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