Seven Consumer Trends, and the Empowered Consumer

The megatrends I keep in mind are these:

1. The internet is empowering more people each day. They buy smarter, share more and redefine what matters in their online interactions.

2. The network effect that comes from connectedness makes the first trend non-linear and increasing.

3. Businesses that want to outperform the market will leverage the first two trends.

But ... these are three trends. Where are the seven trends promised in the header to this post? Here, in this incredibly great summary of consumer (read: internet user) trends that really matter, by Reinier Evers of trendwatching.com. Don't just read it, print it and tape it to your desktop.