Mashups, no longer cutting edge?

I've actually been lecturing on Mashups lately -- did a gig at the World Bank, and it's part of my Customer Experience Management talks now. My argument is basically this. With AJAX at the front end allowing customers to see and interact with data stores from different sources, and with the enterprise's ability to aggregate, recombine and supplement its own data incrementally, all at low cost, then the only thing keeping a company from letting customers manage their own experiences is ... nothing. Mashups are here. The question is, what kind of access can you give your customers to your data -- crossed with things like Flickr, Google Maps, and so on -- that will build your brand?

If you don't think giving customers this level of control and transparent access to key data is a good idea, feel free to maintain that opinion, whilst your competitors beat the socks off of you in the market. :)

And, hey, here's a great link listing some new mashups. See if you can imagine something similar for your business.