Social Entrepreneurs

Should companies be built on socially conscientious values, or on a profit motive? What happens when the two converge? Calvert Venture Partners, a Washington DC-based fund manager offering 40 funds, believes a lot of money can be made investing in "green" companies, because the market is demanding them. See Calvert.com.

But the story is deeper, I think. Companies over time will need to consider how to appeal to the values of their markets, not just to the market's demand for a "unique selling proposition".

I've been doing a lot of research on this topic because it affects everything I do in the CRM and customer experience management area, especially in developing definitions of brand values and protecting companies from cultural and product liability risks.

Here' an interesting link you can check out on the topic, to see who's doing what, and why, in the area of socially responsible capitalism.