Feeding vegetarians to cattle -- social responsibility?

I'm so way behind on updating my blogs it's crazy, but work has been at a white-hot temperature lately, starting with prep and follow-up for the Bogota CRM/CEM summit, and client work, and my talk on loyalty to the American Strategic Management Institute. 

So, I'm doing a little work for a client on the issue of corporate social responsibility, and in my work I run across this link that has a deliciously funny error in text describing a new hot dog product.

Vienna Beef has entered the natural food arena with its All Natural Franks. Made from premium, vegetarian-fed cattle, the naturally cured hot dogs are formulated according to the Chicago manufacturer's century-old recipe, and contain no artificial flavors and colors, as well as no antibiotics or synthetic hormones. According to company president Howard Eirinberg ...

and so on.

So, in case you missed it, it appears that Vienna Beef's All Natural Franks are made from cattle whose main feed is vegetarians. It seems a sweet revenge.