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Tuesday
Jun142011

creating product value with "backstory"

DateTuesday, June 14, 2011 at 11:26AM

Do I need to explain this?

Well, at least let me offer two questions:

1. If you saw one of the artworks here and heard the backstory about the (fictitious) artist, would the art have more meaning and value to you?

2. Knowing that the artists were all invented by an artist, how much value these objects have with this "meta-backstory"? More? Or less?

AuthorPaul K. Ward | CommentPost a Comment |

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