Making the case for going global

Making the Global Business Case

Getting organized for going global is challenging for most businesses, but it's becoming more and more necessary. After all, as soon as you have a website, you have a global audience. Every piece of information you reveal potentially becomes competitive intelligence, and changes the conversation in the marketplace about what's desirable. In short, other companies and markets are watching.

I just published a peer reviewed article on making business cases for going global in the Journal for Association Leadership, a publication of the American Society of Association Executives (ASAE). I incorporate both risk and perceived value into a new formulation of RAROC (risk-adjusted return on capital). If you'd like a copy, drop me a line.